
That said, I’m still a little surprised that Endomondo will be no more, so soon.

Plus who knows if the situation will worsen as the USA and Europe plan to return to normal work? MyFitnessPal has now been sold off too ($345m). So much so that UA first hinted at reducing its software and services activities when, in July, they put one of its other apps up for sale (MyFitnessPal). Under Armour (UA) had its problems before CV-19 and, no doubt (at all), CV-19 has caused UA further financial difficulties with its retail business, indeed UA state that in “…retail stores, traffic trends remain challenged”. Let’s hope that actions follow on from those words. “The MapMyFitness platform, which includes MapMyRun and MapMyRide, remains a crucial element of Under Armour’s digital strategy, as does its connected footwear business.” Looking to the future, the following is a key take-out of their aspirations: In highly related news, Under Armour also announce Q3.2020 earnings which have some posiitve points but which also point out “material impacts” and an expected loss of at least $800m for FY2020.

